YUKATA FOR THE SUMMER

Photography: Tatyana Levana

Location: Clifton 3rd, Cape Town

I think of summer as a happy season, simply because everyone has the liberty to be out and about and have reason to smile and live life. One of the reasons I am in Cape Town is to enjoy the perfect summer days at the beach and knowing me, I wouldn’t take summer laying low, I have to make it memorable.

My latest project with ALC MAN has allowed me to explore a different take in style, it has assisted me in exploring exciting cultural effects through clothing and there is no doubt that this yukata caught my eye on the runway.

A yukata is a casual kimono-like garment worn during the summer. It’s unlined and usually made of cotton to make the fabric more breathable. As such, yukata are popular for dressing up for summer events like firework festivals in the Asian culture.

I was very excited during my research on the inspiration behind this specific look and to my discovery I found that there is a difference between a yukata and a kimono.

Kimono’s are the older, more traditional, and more expensive garment. They’re usually made of silk or brocade, have an inner layer and an outer layer, and are worn with at least two collars. Both men and women wear kimono. They can be worn year-round and have different seasonal styles. There are also different types of kimono depending on the occasion as well as the wearer’s social status.

Yukata’s are the more casual and inexpensive garment. They’re typically made of cotton and are meant for wearing in summer. Yukata’s are mostly worn by women; however, it’s becoming more popular for young men to also wear them during the summer. Because yukata are less formal.

A SPECIAL THANK YOU TO THE TEAM BEHIND #ALCbyThefashionOfficialZA

Curated Concept: @shortcutcreative

Photography: @tatyana_levana

Gear Supplied by: @sunshinecoza

Hats by: @therealcrystalbirch

Outfit: @alc_man


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